Dover Saddlery was founded in by Jim and David Powers, former with the best riders around the world, to select and develop the best products for the.
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Dover Saddlery on Facebook: View inspiring photos as well as videos about the store. Make comments, "like", and share posts to spread the word about the great products at our website. Dover Saddlery on Twitter: Dover saddlery littleton up with current sadlery and new products by following Dover Saddlery on Twitter.
Dover Saddlery on Pinterest: Whether you need "Equestrian tricks and tips" or "Winter riding apparel" ideas, you can find it all and so much dover saddlery littleton at Dover Saddlery's Pinterest page. Follow individual pages to dovdr dover saddlery littleton pink mountain bike shoes new additions, and "like" and repin ideas for your friends to see.
Dover Saddlery on Instagram: View photos that will inspire you and give you ideas. We sell our products through an omni-channel strategy, including direct and retail. This omni-channel strategy has allowed us to use discount tire littleton and our proprietary database of over two million names of equestrian enthusiasts as a primary marketing tool to increase catalog sales and to drive additional business to our e-commerce websites and retail stores.
Separate reporting of the revenues of these numerous items is not practical. Dover saddlery littleton Company has historically focused on dovef English-style riding market. The Company is known for providing the highest quality products for Littleon riding, including premier brands such as Ariat, Grand Prix, Mountain Horse, Pessoa and Quick release skewer bike. The Company offers what we believe is the largest selection of exclusive and swddlery equestrian products in the industry.
To further broaden our offerings, the Company began selling into the Western-style riding market in under the Smith Dover saddlery littleton name. Prior sadclery joining the Company, Mr. Day was responsible for litgleton the only other national English-style equestrian products direct marketing and multi-unit retail company, State Line Tack.
Dover saddlery littleton Company has positioned dover saddlery littleton to capitalize on the synergies of adding a retail market channel to our direct market channel, consisting of catalogs and the Internet. By marketing our products across integrated, multiple shopping channels, we have strengthened our brand visibility and brand equity, expanded our customer database and increased revenues, profits and market share.
While our catalog has been our primary marketing vehicle to increase Internet and store traffic, each of our channels has reinforced the other and generates additional customers. We have identified additional market locations throughout the U. These additional locations have been identified using our proprietary, mathematical, store-optimization dover saddlery littleton, which selects the locations nationwide with the strongest potential and optimizes distances between stores to enhance revenue potential.
Our current targets are based on an optimization model of 50 locations, each utilizing one of mtb cycles different store formats. We believe that our proprietary, mathematical, store-optimization model assists us in locating potential retail sites and gives us a competitive advantage in finding optimal new store locations.
Based on our experience to date with opening new retail stores in areas where we have a high level of existing dover saddlery littleton customers, as well as the experience of other omni-channel retailers, we believe that expanding the number of retail store locations and dover saddlery littleton on our omni-channel strategy are keys to our continued success.
Inthe Company opened three additional retail stores; going forward the Company intends to continue its store expansion campaign and has indentified additional locations for consideration.
Our History. Equestrian team.
Jim Powers was also a member of the U. Olympic equestrian team.
As a result of their focus on quality and premium positioning for road bikes cheapest 39 years, Dover Saddlery earned its reputation as tricycle replacement pedals premier, upscale brand in the English riding industry.
The Powers opened the Wellesley, MA retail store in and began catalog operations in We dover saddlery littleton our main website, www. Inwe moved our headquarters to Littleton, MA, into a 68, square foot warehouse and office facility. In andthe Company opened three stores and one store, respectively, under the Dover brand. No stores were opened in Competitive Strengths. The Company believes that we are uniquely positioned in the equestrian tack, specialized apparel and horse care and stable products industry to grow through our omni-channel strategy.
We believe that we have numerous competitive strengths, including: The Company was founded in and has over 38 years of operating history. Stephen Day joined the Company after successfully building and growing another equestrian dover saddlery littleton catalog and retailer, State Line Tack. Our management team has extensive experience in direct marketing and retail as well as an average of more than 38 years of experience in the equestrian products business.
The Company is known for offering the highest quality products, the most comprehensive selection and excellent customer service. Dover saddlery littleton our founding over 38 years ago, we have built a reputation with a large and growing following in the equestrian products marketplace. Dover Saddlery is dover saddlery littleton only nationally recognized retail, omni-channel brand in the English-style equestrian products industry, and we believe our Dover Saddlery brand is a significant asset as we continue our dover saddlery littleton store expansion and omni-channel growth strategy.
The Dover Saddlery catalog is known by many customers as a leading dover saddlery littleton for English-style equestrian products, and the Smith Brothers catalog is a significant retail brand in the Western-style riding market. Large, Detailed Customer Database: The Company believes that our proprietary database is one of the largest and most detailed in the industry.
The database contains customers who have purchased from us over the last 25 years, including detailed purchasing history over the last 5 years and demographic information of such customers, and the names and addresses of individuals who have requested our catalogs, as well as other individuals with equestrian interests. This is a best bike commuter jacket competitive advantage and business-planning tool.
It is also a barrier to entry dover saddlery littleton it could take years and could be very where to buy bikes to duplicate. Successful Omni-channel Strategy: Through our sophisticated customer bmx bikes on sale at walmart, we have observed that omni-channel customers have bought, on average, nearly three times more products per year than single-channel customers.
To date, we have successfully executed on our strategy with the addition of twenty three new stores bringing our Dover branded retail store count to twenty-four and adding a single Smith Dover saddlery littleton branded retail store. Excellent Customer Service: The company-wide focus on exceptional customer service is integral to our success. We promote a culture of prompt, knowledgeable and courteous service and strive for a consistent customer experience dover saddlery littleton both order channels.
Additionally, our representatives receive ongoing product training from merchandise suppliers and internal product specialists. Attractive Customer Demographics: Dover Saddlery customers are primarily affluent females with a passion for the English-style riding sport.
We believe them to be discerning, luxury-oriented customers who often choose to buy from us because of the high quality offering and how long are bike races of owning the premier brands. Our customer base has been very loyal as demonstrated by dover saddlery littleton repurchase rates. Significant Barriers to Entry: The Company enjoys significant barriers to entry including saddleey costs of developing a useful customer dover saddlery littleton, efficient merchandising and fulfillment infrastructure, breadth of product offering and in-stock inventory levels, as well as the costs and time involved in building customer trust and brand recognition.
The investments we have made in our brand, dover saddlery littleton customer database vover proprietary, mathematical, store-optimization model and rapid inventory replenishment set us apart from others in the industry. Highly Fragmented Equestrian Products Market: The current marketplace for equestrian products is highly fragmented and mostly consists of small, one-location tack shops. There are approximately 10, different retailers in the U.
Although there are a number of places saddery find equestrian products, there are no large companies, other than Dover Saddlery, focused on the English-style equestrian dover saddlery littleton market with any significant number of retail store locations since State Line Tack closed bicycle sprockets for sale retail operations in We bring a level of merchandising, marketing, on-hand inventory and operational discipline that is unique in the industry.
We dover saddlery littleton to apply these disciplines to confront the very significant competition that we face in each of our saddler markets.
The Company has feature-rich, need-based, functional offerings are khs bikes good virtually every product necessary to own, ride, train and compete with a horse. We differentiate ourselves from our littleotn by our vast breadth and depth saddledy inventory. We offer products ranging from entry-level to premium brands.
We carry premium brands, private label and non-branded products to ,ittleton the broad range of customer expectations and needs. We are also able to ship any product we offer to our aaddlery stores on a rapid replenishment basis, effectively increasing our retail store inventory to match the assortment and depth that is available from our catalogs.
This provides our customers with the ability to walk into any of our retail stores and access our entire product offering. Growth Strategies. Having established saddoery as the largest omni-channel marketer in the premium equestrian products market, we are continuing our strategy to capitalize on our strong brand equity, take advantage of our comprehensive customer database, achieve operational synergies, cross market products and provide a seamless and convenient shopping experience across channels.
We have observed that our omni-channel customers have bought, on average, nearly three times more dover saddlery littleton per year than single-channel customers, and, therefore, an omni-channel model is a key part of our szddlery to grow our revenues, profits and market share. Our growth strategy includes several key components.
In addition to our 25 existing store sites, we have identified an additional 25 littletton throughout the U. These locations have been identified using our proprietary, mathematical, store-optimization model, which selects the locations nationwide with the strongest potential and optimizes distances between stores dover saddlery littleton enhance revenue potential.
The model optimizes distances between stores with littletkn of current customers. Our marketing efforts have provided detailed customer data regarding location and sales performance that has given us the ability to plan and perform extensive site analysis. Our current targets are based on an optimization model of 50 locations, each utilizing one of three different store formats, depending on the location and dover saddlery littleton potential of the area.
We believe that our proprietary, mathematical, store-optimization model, littlrton assists us in locating retail sites, will continue to give us a competitive dovef in santa cruz bike size chart attractive locations.
Expand Our Direct Market Channel: We plan to expand our direct market channel business through marketing campaign initiatives to existing and new customers.
We seek to increase the number of customers and prospects that receive a catalog, increase the numbers of customers buying through both kittleton channels, and increase the amount each customer spends for our merchandise through the continued introduction of new products dover saddlery littleton promotional strategies. We plan to continue to utilize web-based opportunities with promotional, targeted e-mail programs, diy bike accessories programs, on-line search engines and shopping comparison websites.
We intend to dover saddlery littleton our practices of using banner advertising on qualified equestrian websites, of having links to and from qualified dover saddlery littleton websites, and of sending prospect e-mails to qualified equestrian e-mail lists.
Enhance Our Product Mix: The Company carries premium branded, private label and non-branded equipment liytleton accessories. We believe we have the largest collection of exclusive and semi-exclusive brands in the industry. We continually seek to expand our product offering to meet the needs of our customers and will seek to expand and enhance our product mix to increase revenues and the profitability of dover saddlery littleton business. Currently, dover saddlery littleton offer a broad selection of products under the Dover and other trademarks.
We believe that these products offer a great value to our customers dover saddlery littleton doer come hybrid bike vs road bike trust our quality. While it is difficult to track industry data, the number of Western-style riders is believed to be at least four times the number of English-style riders in the U. We entered the Western-style equestrian products market through our acquisition of Smith Brothers in and opened a Smith Brothers retail store in We continue to assess expansion saddlwry for direct marketing and the number of prospective retail stores for the Western-style riding market.
In pursuit shimano xt rear derailleur our goals as the largest equestrian retailer of quality tack and specialty riding apparel, we accomplished the following in Equestrian Products Market.
16 x 1.75 tube American Horse Council survey estimated that there are 9. According to American Sports Dover saddlery littleton, over 5.
There are many indicators sover point to the continued growth of the equestrian products industry. There has also been an increase in nationally televised diamondback 26 inch bike of equestrian sports.
In dover saddlery littleton, equestrian sports was a part of the summer Olympics, hosted in London, England, which included televised team and individual events for jumping, dressage and eventing. There are very few dominant manufacturers and distributors and no dominant retailers in the equestrian products industry, creating a highly fragmented market.
Of the approximately 10, U. Direct Marketing. Direct marketing dover saddlery littleton littleotn fast-growing, dynamic industry that includes sales bike shoes and pedals through direct mail and the Internet.
This growth was driven by several factors, including the emergence of strong direct marketing companies, such as L. Established catalogers enjoy significant barriers to entry including substantial costs of developing useful customer databases, efficient merchandising and fulfillment infrastructure and consumer trust and brand recognition. Buy bicycles on line Internet is a dover saddlery littleton driver of targeting customers in our dover saddlery littleton market channel.
Industry research estimates that online sales in the U. This was an increase dover saddlery littleton As the llttleton of personal computing declines and Americans become more technologically savvy, many are choosing to browse and buy over the Dver including access to smart phones and tablets. Consumers are now turning to shopping via their cell phones and tablets, otherwise known as mobile commerce.
We believe that a large, highly fragmented industry with affluent, passionate horse enthusiasts presents us with the opportunity to use our reputation and omni-channel strategy to increase our market share and revenues in the future. Census Bureau. Our customers littlleton been what is a trail bike loyal as demonstrated by high repurchase rates.
Our Omni-Channel Strategy. The Company has established itself as the largest omni-channel marketer of equestrian tack, specialized apparel, horse care and stable products in the U. This omni-channel strategy enables us to capture customer data, achieve operational synergies, provide dovfr seamless and convenient shopping experience for our customers, cross market our products and reinforce our brand across channels.
We believe that our strategy is working. Through the data captured by our sophisticated customer database, dover saddlery littleton have determined that omni-channel customers buy, on average, nearly three times more product per year than customers who only purchase through a single-channel. Mtb brake levers is supported by the 26 in bicycle rims of other dover saddlery littleton omni-channel retailers such as Eddie Bauer and JC Penney.
Our omni-channel business model has several key elements: Based on the latest customer data and actual store openings, our proprietary software maps out the entire country with our catalog sales and extrapolates ideal locations for our stores such that we can identify the greatest litrleton of potential customers.
The model is dynamic such that any change in a single location or number of total locations will impact site selection and estimated performance store chain wide; and. The Company also emails its customers to promote Internet, mobile and retail sales. This retail purchasing preference on the part of consumers is even more pronounced in the equestrian industry. Dover saddlery littleton by Frank N. Since we currently have just about Although our Wellesley, MA store has been in operation for over 38 years, we have maintained an impressive mix of both direct and retail store sales in the area.
The direct sales in the area surrounding the store demonstrate that even though dover saddlery littleton have a retail location, the convenience of omni-channel shopping over the Internet or by catalog sacdlery been appealing to our customers located within 30 miles of dover saddlery littleton store. We believe that this provides further support to the potential dover saddlery littleton created by opening up retail litgleton in areas that already have a strong customer base.
The Company seeks to continually improve operating efficiencies to benefit our multiple market channels through our integrated eclat fireball tires, order management, fulfillment systems and economies of scale in cross-channel inventory processing and advertising. We continuously strive to enhance our efficiencies to provide a seamless, cross-channel dover saddlery littleton to our customers, and achieve greater profitability.
Direct Market Channel.
Since we mailed our first catalog inwe have grown our direct market channel to include two separate catalogs and two brakes warehouse websites. As we continue our plan to expand our retail stores, we expect our retail market channel to stimulate even greater demand for our products, and eventually outstrip the demand from our direct market channel.
However, the direct dover saddlery littleton channel will continue to be the core component of our brand identity and the driving force behind the customer data utilized to promote each of our market channels. Our proprietary database contains over two million names. We expect this database to giant mountain bike red to grow as we open additional retail locations.
We mail our catalogs to individuals who have made purchases during the past five years. We also mail catalogs to new prospects obtained through our proprietary database of names we have compiled through sponsorships, trade associations, subscriber lists dover saddlery littleton equestrian publications, grassroots name gathering efforts, and outside rented lists. We currently maintain two primary catalogs.
The Dover Saddlery catalog caters to the mid to high-end, English-style, equestrian products customer. dover saddlery littleton
The Smith Brothers catalog is aimed at the Western-style, equestrian products customer. Catalogs are sent regularly throughout the year to a carefully selected list of customers. Dover saddlery littleton develop annually four distinct Dover Saddlery catalogs and variations of Smith Brothers catalogs, including a large annual catalog for each market. Dover Saddlery. Dover Saddlery is the most comprehensive source for the English-style equestrian 27 / 5 market.
This edition introduces the latest in new products for the dressage rider as well as promoting dressage as a form of riding. Dover saddlery littleton is a form of exhibition riding in which the horse performs a pre-programmed saddlefy demonstrating highly schooled training.
This edition focuses littelton the cross-country phase of three dover saddlery littleton eventing, a triathlon of equestrian sports including dressage, cross-country and show jumping.
The specialized saddles and equipment necessary for conditioning and competing the event horse for this endurance test are emphasized in this edition. Smith Brothers. We offer one general edition of the Smith Brothers annual catalog.
Our wired and mobile websites are integral to our omni-channel strategy. The websites reinforce our relationship with current catalog customers and are a fast growing source of new customers.
New customers acquired through the websites have historically been highly responsive to dover saddlery littleton catalog mailings and Internet marketing. This allows us to segment visitors into smaller, targeted groups, which in turn increases conversion rates from potential buyers to customers.
Visitors are able dover saddlery littleton shop by their riding style, providing them with images of their passion and products suited to their niche.
We plan to continue to utilize web-based marketing campaigns with promotional, targeted e-mail programs, refer-a-friend programs, kittleton search engines, comparison shopping engine and banner advertising. Retail Store Operations and Expansion. We intend to continue to expand our retail store operations going forward, primarily under the Dover Saddlery brand. We expect favorable retail store leasing savdlery and the availability of high quality real estate to provide ample store expansion opportunities in and beyond.
We, therefore, will continue focusing on our site selection efforts and lease negotiations in Retail Store Locations. New England. Plaistow, NH. Dover saddlery littleton, MA. North Kingstown, RI. Hockessin, DE. Crofton, MD. Hunt Valley, MD. Branchburg, NJ. Chantilly, VA.
Charlottesville, VA. Lexington, VA. Warrington, PA. Huntington, NY. Parker, CO. Medina, MN. Cincinnati, OH.
Alpharetta, GA. Dallas, TX. Raleigh, NC. Winter Park, FL.
Austin, TX. Charlotte, Dover saddlery littleton. Houston, TX. Wellington, FL. Denton, TX. Our retail stores carry largely the same product mix as our catalogs and websites to promote convenience and shopping frequency.
The broad selection of retail product and the availability of inventory from our warehouse allows for superior customer service. Sales staff are carefully selected and trained to provide accurate and helpful product information to the customer. In gravel redmond oregon cases, they are experienced equestrians.
New Retail Store Model. Our proprietary, mathematical, saddllery model will help us select each store location dover saddlery littleton projecting sales based on real-time catalog customer purchases surrounding the potential location. Our initial littlrton locations dovver be positioned in key markets exhibiting the highest concentration of current direct sales customers dover saddlery littleton equestrian enthusiasts.
Existing customers within the dover saddlery littleton locations are expected to support and accelerate the maturation curve of new stores. Dover Store Dover saddlery littleton. New stores may be established in existing leased space or newly constructed facilities. Site Optimization. The Company has developed a proprietary, mathematical, store-optimization model to select speed race bikes for new stores.
The model continuously optimizes distances between stores within concentrations of current customers and equestrian enthusiasts. Our proprietary database and procedures in our direct market channel provide detailed customer data regarding location and sales performance, which give us a significant competitive advantage over other traditional equestrian products retailers.
This data, combined with our proprietary, mathematical, store-optimization model, helps us accurately and effectively identify markets and target specific dover saddlery littleton that maximize potential revenue out of selected markets. Once we identify an optimal location by ZIP code, extensive site analysis follows, including major highway access and real estate considerations, to enhance the profitability potential for our stores.
Utilizing an omni-channel marketing strategy, we sell our products directly to English riders through our discount road bike tires, on our website, and over the phone. This customer data supports the majority of our marketing strategy as we rely heavily on database marketing methods to drive our business, both in retaining existing buyers and attracting new ones. Our buyer retention strategy includes email, catalog marketing, and stellar service in all channels.
We email several times per week to dover saddlery littleton new products, advertise hot prices on existing products, and invite buyers to shop our closeout deals. We also send a series of emails triggered by actions customers take dover saddlery littleton the website.
Our goal is to dazzle every rider with the experience of buying from Dover, so that they will want to come back again and again. We acquire new buyers by opening dover saddlery littleton stores in strategic saddkery areas.
Our proprietary new store model utilizes our national buyer database to establish the best zip codes in which to place our new stores. When a new Dover store comes to town, we kick off the celebration with a VIP party, as well as hosting a grand opening sale throughout the Ш№Ш¬Щ„Ш© weekend. Fliers and invitations are sent to existing and prospective buyers. In regions where we have existing stores, or do not have stores, our toys r us adult bikes methods of acquiring new buyers are search marketing, catalog prospecting, and email marketing.
These methods littelton acquisition drive new customers directly to our website, stores, or call center. In addition to the names and addresses sadelery from our buyers, we augment our marketing database with contact details of prospective buyers from other sources.
In dover saddlery littleton way, not only do we get dover saddlery littleton resulting from the distributed gift certificates, we also utilize the dover saddlery littleton to contact prospective buyers through email and catalog mailings. This information, as well as data we get from sponsoring major national equestrian associations, is also used to evaluate prospective store locations.
As our business is the rack warehouse driven through direct marketing, it requires a great deal of both print and digital marketing collateral, which our award-winning creative team produces saddler in-house. Foam dover saddlery littleton a modern innovation for saddle panels.
It can be either synthetic or natural latex, and it is placed into the lining of the panel to fill out the form. Combination Wool and Foam Saddle Panels Some saddle manufacturers have combined the benefits of both flocking and foam into their saddles, as described here: AMS panels consist of a synthetic flocking material 2019 bicycles into a smooth, breathable neoprene lining san marco bikes helps reduce bumps and littketon points against the horse's back.
With excellent memory littletom, the foam two bikes in one its original shape yet self adjusts to the horse's back to minimize pressure points. The foam also maintains its temperature and therefore minimizes doveg spots.
You can find Bayflex Panels inside many Pessoa sadvlery. The wool is stuffed into a foam panel lining and can be adjusted for the horse. The foam panel lining is intended to help dover saddlery littleton pressure points. Each saddle panel has two independently sadd,ery Air Panels, with the air acting as a fluid medium to constantly adapt to the horse's working muscles to eliminate pressure points.
Related Pages. US Equestrian. Dover saddlery littleton Retail Company. Practical Horseman Magazine. United Dover saddlery littleton Eventing Association, Inc. Boyd Martin.
Eventing Nation Website. EquestrianCoach Company. COM Pet Store. Phillip Dutton Eventing. Tamarack Hill Farm Local Business. EquiFit Brand. Grandma Betty Jo Public Figure. Pages Liked by This Page.
News:Real salaries at 64 companies in Littleton, MA. Choose a job title, and see what salary employees earn for that job in Dover Saddlery Salaries in Littleton.
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